In the past few months, I’ve been discussing and the broad spectrum of how some social media sites can benefit your law firm. But what I realized as a court reporter is that I would eventually start running out of social media sites to discuss. (It’s one of the bad, yet truthful excuses to explain why there haven’t been any Social Media for Law Firms articles in a while.) In the past I’ve covered Facebook, Ning, Quora, Foursquare, Yelp and finally Avvo. If I were to continue down this path (even discussing them on a monthly basis) I would eventually run out of sites to discuss – and that’s not good.
However, I have found a way around this little problem and as luck would have it, I’ll still be able to keep the title. The simple solution is to discuss a beneficial topic of the actual social media site, rather the site as a whole. You may be asking yourself – “what on earth are you talking about?!” For this I’ll give you some examples:
Let’s say you want to learn about utilizing Facebook advertisements and how much money should you spend on them? Better yet, what about learning how to professionally connect with other law firms on Twitter? These examples demonstrate a more defined topic within the realms of the social media site. Just for fun I’ll list some more:
- Quora vs. Avvo – Are They Both Necessary?
- Should I keep my Personal Facebook Page Away from my Firm’s Account?
- Repairing Your Reputation on Yelp
- Getting a High Score on the Avvo Ranking System
- The Special 3rd Party Tools of Twitter
- What Equipment Do I Need to Startup a YouTube Channel?
- Who Should Manage Your Social Media Accounts?
- How Active Should My Firm Be on Social Media?
Just as a teaser, I’ll definitely be discussing some of those topics above.
An In-Depth Topic or a Short Discussion
You may want to think of these topics as double edged swords; one side may not be sharp, but the other side certainly is. In the coming months, you may notice that my articles will be a bit more in-depth on the desired topics of discussion (knock on wood). I could write a short segment to a question, but I’m not entirely certain if that’s going to help our SEO. Don’t ever expect me to be writing an article to a simple question such as:
- How do I post on Twitter?
- How do I unfollow someone on Facebook?
- How do I subscribe to a YouTube channel?
Those questions can’t be made into in-depth articles, even if I wanted to (seek Yahoo Answers or Quora for those questions.) Before I begin this segment (which may take place as early as next week), feel free to ask some questions on social media sites and perhaps I’ll discuss them in more depth one day in the near future. See you next time for another Social Media for Law Firms.